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The 10 Best Webinar and Webcasting Tools

Webbiquity

Presenting results of original research is often a strong draw. But social media, paid advertising, and influencer marketing can also play important roles. But social media, paid advertising, and influencer marketing can also play important roles. A third important element is your presenters. Is your information unique?

Webcast 363
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. The series also included short feature videos interspersed with other content in a splashy presentation on iQ.

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What’s Wrong with Marketing Education?

The Effective Marketer

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100
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The Most Important Marketing Metrics

Marketing Insider Group

Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). You could argue this is an ethereal, top-of-funnel metric.

ROMI 100
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Marketing Sourced Opportunity Funnel.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. talk to them in person, help them out or present our product without time-taking back-and-forth. However, this is geared more toward field sales reps and live presentations.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.