Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

DECEMBER 8, 2011

The list below presents each vendor with a brief explanation of the table entries. Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Ledger Bennett

MARCH 12, 2020

– Facebook Live. The most successful among us, the agile businesses who respond well to change will endeavour to embrace this latest hurdle in their business journey, seek out new opportunities presented to them and take pleasure in being forced to think creatively and do things differently. Run a live event online.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

SmartBug Media

MARCH 18, 2019

As stated earlier, 80 percent of web traffic is predicted to come from video in 2019, so why not turn it up a notch and transform your boring client presentations into captivating video presentations? Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridege, MA – [link]. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. The system can also create Facebook landing pages and track visitors to them. I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Direct the Conversation #1 Using Hashtags. The opposite works as well.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

The Effective Marketer

JULY 30, 2012

More importantly, you’ll be ahead of other candidates if you show that you are aware of the following terms, topics, and technologies: Webinars : you should attend a webinar to understand what the experience is like, and if possible present a webinar as well.

Education 100

Education Marketing Automation Services Work Management Planning 100

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. Marketing Metrics In A Social Business. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

markempa

NOVEMBER 29, 2016

He runs sales in their federal group, and he’s been asked by the leader of the public sector team to present to their 4,000 public sector employees on how B2B buying has changed. Seeing a lot of Facebook-type content being shared on LinkedIn, and I don’t think we should go there. Jill: That’s exactly right.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. I can make a video and post it on Facebook. Those who don’t, won’t.”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? I am a strong advocate of presenting content in the context of the buyer's role and buying stages.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? Let that soak in. viewtopia16 pic.twitter.com/SOM3LD2MNW.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) samfiorella A7: Simply “Being Present” is critical to humanizing Social presence.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) samfiorella A7: Simply “Being Present” is critical to humanizing Social presence.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Lee presented a session on search and social media. and tag-teamed with Kary Delaria to deliver an excellent presentation on tools for measuring online media effectiveness.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

SnapApp

APRIL 4, 2018

Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Facebook lead Ads (measure amount of demos booked via form fill). Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. A map where we’ll be located in the building (we provide a Vidyard-branded conference map) A summary of any presentations we’re involved with at the conference.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Optinmonster

JUNE 21, 2021

Let’s start with the new campaign options you’ll unlock: Yes/No Multi-Step Forms : Increase conversions by presenting users with a simple “Yes/No” question rather than a full optin form. Success Scripts : Trigger custom scripts (such as a Facebook targeting pixel) when users complete the signup form.

Cost 64

Cost Lock-In Pricing Price 64

Heinz Marketing

AUGUST 3, 2020

And if you like what you hear today or if your first time joining us, you can find all of our episodes past, present, and future at salespipelineradio.com. We’ve got a great, great episode and great guest planned here. We are featuring some of the best and brightest minds in B2B sales and marketing each week. Today is no different.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Albacross

JANUARY 17, 2020

talk to them in person, help them out or present our product without time-taking back-and-forth. However, this is geared more toward field sales reps and live presentations. LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

MARCH 3, 2017

But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Marketing Insider Group

JULY 26, 2012

That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

Vidyard

SEPTEMBER 24, 2019

Facebook 6. As anyone who’s ever been bombarded with remarketing ads for Nike shoes on Facebook knows, free tools usually come with a catch. But if they’re for prospects and the hosting site serves up ads for your competitor, it can present a serious brand risk. How to Know Which Video Hosting Tool is Right for You 4.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Conversica

OCTOBER 3, 2018

At the LeadsCon Connect to Convert conference, taking place this week in Boston, Klee will be presenting Pearson’s use of the Admissions Assistant in higher education at a session on the “3 Top Secrets to Empowering Your Hard-Earned Leads to Become Your Money-Paying Customers.” Additional Information. About Conversica. Contact: Sara Black.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. So while a lot has changed; a fair amount has stayed the same as well.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

MARCH 25, 2019

You can always find every episode of Sales Pipeline Radio, past, present, and future, at SalesPipelineRadio.com. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Twitter was evolving, Facebook, people were using it more, and I saw it as two things.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

SnapApp

APRIL 25, 2014

Bizo, a B2B data management and targeting technology company , has teamed up with Eloqua to put together an interactive infographic allowing users to navigate through a B2B buyers' journey. The sequence of the questions relative to the content presents a seamless flow of information with a cohesive beginning, middle, and end.

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

Paul Gillin

DECEMBER 15, 2010

Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches.

Eloqua 50

Eloqua Blogger Tagging Display 50

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. They can either be useful or a complete waste of time, but they can also present an opportunity for you to make something out of them in a way that benefits your organization. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34