Capstone Insights

JANUARY 17, 2018

In fact, I remember having to explain what marketing automation was to my VP back when Eloqua synced to SFDC via a report in SFDC that had to be downloaded a few times a day. I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo. Eventually, I moved on to an analyst role.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SnapApp

MAY 12, 2015

Offering a fun experience with real value exchange builds a foundation for a strong long-term relationship with your prospects. Modern B2B buyers are looking for engaging, entertaining, and informational content from potential vendors. When Can Marketers Use Assessments? Holy cow, this stuff works! Conclusion.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. There isn’t a fair value exchange taking place. Talk about how you know if your marketing is sociopathic?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

PureB2B

MAY 30, 2022

You can use this information to improve your pitch, build even more customized exchanges, and score conversions. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. Start using ABM before you even contact a client.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. Unify B2B data. Expose detailed data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. At a minimum, the vendors will connect with the most popular systems first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” Then, around 2010, predictive marketing started to take root.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Some require vendors to co-present with their clients. Examples of paid media include a YouTube campaign, digital billboard, newspaper ad, online article exchange, or a link building opportunity.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . SnapApp is positioned well for this. Cognitive Marketing / Predictive Analytics.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62