ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack. Image provided by SAP.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Developed in the early 60s by the marketer E.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

The ROI Guy

AUGUST 26, 2015

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. The on going costs of administration, support were 3 to 5x more expensive than the original purchase price –– a real eye opener for many.

Enterprise Management 40

Enterprise Management Marketing Management Elasticity Peer-to-peer 40

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product. In the end, we all have the same goal. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. We have to educate—and depending on your company’s pricing strategy—often get potential customers all the way into a free trial or using the freemium product. In the end, we all have the same goal.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91