Elasticity Forrester Marketing Mix Media 
The ROI Guy
FEBRUARY 10, 2015
Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.
Heinz Marketing
SEPTEMBER 21, 2020
If you’re listening to us live on the Funnel Media Radio Network, thank you so much for joining us and making us part of your work from home workday, hybrid workday. You may recognize her from her time at SiriusDecisions in Forrester. Listen in now or read the full transcript below. She’s the head of strategy at ON24.
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