Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.
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