The state of data in 2024: How the ad industry is adapting to privacy regulations
Martech
APRIL 19, 2024
Two-thirds predict the implementation of more state privacy laws, reducing their capacity to personalize messages to consumers. Nearly nine in ten ad buyers report shifts in personalization tactics, ad spend and their mix of first-, second- and third-party data. These challenges have profoundly impacted media planning and buying.
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