QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Digilant

MARCH 27, 2019

Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). According to Nicole Perrin from Emarketer, “Brands must take the lead, set expectations and manage the process to ensure success.”

Creativity 81

Creativity ROAS Personalization Advertising Agencies 81

Liveintent

JUNE 15, 2021

” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Outbrain

OCTOBER 4, 2022

As reported by eMarketer , during the pandemic, many customers started their holiday shopping early to prevent having their orders arrive late, and several retailers are expecting this trend to persist. Over the course of a few months, Marc O’Polo achieved an ROAS of up to 1500% , significantly increasing its revenue.

Top of Funnel 26

Top of Funnel ROAS Tips Planning 26

Digilant

NOVEMBER 15, 2018

According to eMarketer, health marketers are lagging inordinately in adopting programmatic, as compared with their peers in other industry categories. Specifically, the Digilant and HealthLink Dimensions partnership provides healthcare marketing organizations with support on multiple fronts, including: Efficiency. About Digilant.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Digilant

DECEMBER 17, 2018

According to eMarketer , 73% of U.S. Unlike existing marketplace solutions, MAIA brings people and technology together, creating the perfect blend of strategy, insight and efficiency that helps drive marketing teams to successful outcomes. The result is advertisers exposed to potential overspending, fraud and brand safety concerns.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency Work Management 40

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% over the previous year. So how can marketing leaders prepare for these and other changes?

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40