Remove Advertising Remove Efficiency Remove Emarketing Remove ROAS
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Innovations in Search and Social [August 2023]

QuanticMind

There is no change to paid advertising opportunities on the platform as of right now, but that may evolve as Musk and team build out and expand X's organic and paid offerings. For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads.

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Time to Get Personal with Dynamic Creative

Digilant

Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). According to Nicole Perrin from Emarketer, “Brands must take the lead, set expectations and manage the process to ensure success.”

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted.

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3 Holiday Marketing Tips to Increase Sales in 2022

Outbrain

As reported by eMarketer , during the pandemic, many customers started their holiday shopping early to prevent having their orders arrive late, and several retailers are expecting this trend to persist. Over the course of a few months, Marc O’Polo achieved an ROAS of up to 1500% , significantly increasing its revenue.

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Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant

According to eMarketer, health marketers are lagging inordinately in adopting programmatic, as compared with their peers in other industry categories. sectors, with programmatic accounting for 19% of healthcare digital advertising budgets versus 80% elsewhere. Programmatic On The Rise in Healthcare & Pharma.

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Digilant Announces MAIA: Programmatic Power With Human Insights

Digilant

This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. . The result is advertisers exposed to potential overspending, fraud and brand safety concerns.

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. Digital advertising trends can be difficult to identify in a challenging and ever-changing advertising landscape. Assessing the Challenges. over the previous year.