Liveintent

JUNE 15, 2021

” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% over the previous year. So how can marketing leaders prepare for these and other changes?

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Target ROAS – Set your sights on getting the best return on your advertising spend.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145