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This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. But having a good handle on how content impacts lead generation definitely isn’t one of them.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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How to Track Your Paid Advertising Through Marketo

SmartBug Media

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads. Your UTM tracking can be as simple or complex as you need.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

If the right people are sharing your content, the network effect will allow you to reach hundreds or thousands of similar buyers for free. and is still very cost-effective. Does article content get scored lower than other kinds of content in lead scoring? Lead scoring is when you score the lead based on their profile.

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Bid Optimization Opportunities You May Be Missing

QuanticMind

When making a bid, it’s often tempting to cast your net wide when targeting search queries, with the expectation that only a small percentage of those consumers, directed through retargeting and other multi-touch attribution points, will actually reach the point of purchase.

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Content Syndication Metrics: Measuring Growth in B2B Syndication Campaigns

Only B2B

In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. To effectively gauge the effectiveness of B2B syndication campaigns, it is crucial to measure the right metrics.