ClearVoice

MARCH 10, 2020

You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Skyscraper.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Show your work and communicate what sets you apart.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

Martech

MARCH 22, 2023

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce?

Enterprise Management 84

Enterprise Management Marketing & Strategy Marketing Strategy RFP 84

The Point

JUNE 18, 2013

DC) Today’s buyers are more educated on markets, products, and competitors than ever. This makes it critical that sales teams are seen as partners that add value to the conversation. KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. For instance, if you are a healthcare brand, then educational videos may make the most sense, but if you are in the e-commerce space, consider trying out product reviews.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Martech

DECEMBER 30, 2022

Today, my agency’s retail clients are all heads down, launching campaigns. Teams in other verticals fall into one of two groups: The ones for whom December is just the end of the year. The ones, especially B2B marketers, who are crushing it to close deals by December 31. 4 marketing lessons learned in 2022.

Planning 22

Planning Work Management Paid Search Agency Marketing Management 22

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

PR 80

PR Trust Marketing Stats B2B Marketing 80