The Point

DECEMBER 16, 2011

Renting a list, as the term implies, means 1) you only get to use the emails once, and therefore only acquire contact information if the prospects actually respond to your message, and 2) you never actually see the list. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Customer Experience Matrix

JANUARY 7, 2010

Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. The underlying insight is that there’s so much information available today that people don’t have time to digest large blocks of it. What will 2010 bring? external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Content Standard

MAY 8, 2018

It helps a brand become a go-to source for information and advice, for education and answers. “When you are renovating a piece of content to improve dwell time, for example, think about adding subheadings, creating information gaps, and shortening your introduction so that readers can access the meat of your content faster.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

The awesome content you create may educate, but your sales team now needs names in order to sell your product or service. We need information like city, state, zip and area code to route our leads properly, however, we use our own lead management system to do reverse IP lookup to populate this information.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. After all, how many other marketing channels can get your company, directly and near-instantaneously, in front of as many people as you have contact information for?

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Information sharing and education. They want their information right now, thank you very much. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. Jigsaw (10). Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Lead farming? Direct marketing lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40