article thumbnail

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. In some industries, like education, the inclusion of video could significantly reduce page performance. How do you veer them away from your competitors’ landing pages and towards yours? Find more creative ideas (and examples) in the post.

Jigsaw 144
article thumbnail

6 Ways to Get More From Your Webinars

BenchmarkONE

Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . In this article, we’ll show you the various different ways you can repurpose your webinar content and use it to engage and educate more prospects. Transcribe Your Webinar .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” To illustrate, one of the foundations of this process is creating quality educational content, which is considered the gateway to the buyer journey your prospects will follow.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” To illustrate, one of the foundations of this process is creating quality educational content, which is considered the gateway to the buyer journey your prospects will follow.

article thumbnail

Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I love jigsaw puzzles. When you share educational content that speaks directly to their needs and helps them solve their challenges, you set the stage for meaningful, long-lasting customer relationships. I have a confession to make. I think that’s why I enjoy integrated digital marketing so much. Website Strategy.

article thumbnail

Must-Knows for Building Your 2017 Content Marketing Budget

Kapost

At this point, your organization needs to create an educational one-sheet or landing page. Think of this exercise like a jigsaw puzzle. Let’s say you’re a marketer at a software company, and you notice your sales team answering the same questions over and over. Figure out what content you need, and where it should go.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” To illustrate, one of the foundations of this process is creating quality educational content, which is considered the gateway to the buyer journey your prospects will follow.