Sun.Nov 26, 2023

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The Promise and Peril of Generative AI

B2B Marketing Directions

Source: Shutterstock Generative AI has the potential to drive a once-in-a-generation step-change in business performance and productivity, but a recent, first-of-its-kind scientific experiment demonstrates that generative AI can also be a double-edged sword. When used correctly for appropriate tasks, it can be a powerful enabler of competitive advantage.

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How to Foster Empathy to Drive Powerful Marketing Campaigns

Trade Press Services

Empathy-based or empathetic marketing is a topic often discussed in the B2C space. From JetBlue’s campaign designed to educate children ages 7-10 about a variety of aviation topics to LUSH cosmetics’ behind-the-scenes “How It’s Made” video series that showcases the brand’s natural ingredients and handmade processes, empathetic marketing begins and ends with the customer.