Mon.Nov 12, 2012

Trending Sources

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Everyone answered “spammers and self-promoters” or some variation thereof.

Anyone with a New Idea is a Crank Until the Idea Succeeds


I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

An Example Of Social Prospecting Gone Wrong

Sales Prospecting Perspectives

Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Social selling is a very hot topic at the moment and more sales teams are looking into implementing some form of social intelligence into their sales process. Before you give your sales team the “green” light to start using social media outlets for prospecting opportunities, make sure you have reviewed your social media policy and have trained your reps on the best way to develop and nurture relationships via social media outlets. The interaction begins as most do on Twitter.

Don’t Forget These Important SEO Elements When Launching a New Site


Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. Be sure to follow these guidelines (and show them to your web developer) when making the switch.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

9 Companies We Admire for Creating Marketing People Love


Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. Problem is, lovability is kind of a hard thing to synthesize. I mean, how do you quantify exactly why the brands you love elicit those warm and fuzzy feelings inside of you? But, we're going to try to explain it (so maybe you can replicate it) anyway.

Why do rich people get better service on the web?

grow - Practical Marketing Solutions

I’m involved in this fascinating new project called The Social Habit. We’re focusing the power and experience of Edison Research on the field of social media and it is producing some incredible results, including one that blew my mind. Some of the most interesting and useful set insights have come in the area of social media’s impact on customer service. These are just guesses.

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Target gets 'Revenge' with Integrated Digital Advertising


How to Protect Your Online Reputation [infographic]


People trust what their peers say over what companies say and most people do online research before hiring, purchasing, or even dating. Even if you’re not online, there may be reviews about you or your company. How can you protect your online reputation? It comes down to pumping out positive content via blogs and social media, as well as asking for positive reviews from your network.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success

Modern B2B Marketing

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. These are your big kahunas, the large thought leadership pieces that not only illustrate your unique point of view, but that you can also break up and use to create smaller content pieces. But how do you create one of these crazy “Big Rock” pieces?

Marketri's President and Owner Presents at Rusk O'Brien Gido + Partners Growth and Ownership Strategies Conference


DOYLESTOWN, Pennsylvania (November 12, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that Debra Andrews, President and Owner, delivered a keynote presentation at Rusk O’Brien Gido + Partners’ Growth and Ownership Strategies Conference on November 9, 2012 in Boca Raton, FL. Andrews also educated the audience of architecture and engineering firm principals, CEOs, COOs and CFOs, on best practices for developing and executing an integrated inbound marketing program to gain new business.

[Video] Don't Miss the Meaning Behind Your Prospect's Questions

Jill Konrath's Fresh Sales Strategies Blog

One of the most interesting things I've discovered early in my sales career was the importance of questioning my prospect's questions. I was selling technology at the time. Now I'm not a real tech guru myself, so I had my sales support guy with me. My prospect was peppering us detailed questions about our system's capabilities. Unfortunately, we couldn't do a lot of what he wanted.

Why Prospect Research Is Sales Best Practice

Sales Intelligence View

Most sales managers expect reps to reach a certain number of phone calls, emails, or tweets every day in their efforts to contact prospects, and some companies reward reps for maintaining a high volume of calls each day. That being said, doing your research is as important as contacting a lead. Raise Your Daily Productivity Level. Researching your leads can save you 45 of those minutes.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

INFOGRAPHIC: B2B Lead Generation

Client Bridge

From Unbounce and Socialmouths, here's an infographic that covers the fundamentals of online marketing, including: Content Creation. Optimization of Lead Generation Pages. Marketing after the Conversion. Mobile Marketing. Lead Nurturing. View Original Article

Sales Teams Win Big with Small Business Insights

Sales Intelligence View

InsideView today announced that we’re growing our database to include more small businesses. Many InsideView customers have asked for broader data coverage, and now, thanks our recent partnership with Equifax , we’re proud to offer it. With more than 50 million companies worldwide, the InsideView application has never included such a rich volume of small business data. Sales 2.0

Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement!

WindMill Networking

B2B Salespeople – Networking is all about the relationships you build. By leveraging your social CRM you’ll extend your social reach. The way I see it, there are three major types of folks using social media. Watchers” rarely if ever share anything and instead prefer to sit on the sidelines. While they may not contribute much to the ecosystem, to each his own. Well, I can and I do.

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6 Practices to Overcome Your Fears of Playing Bigger


Playing bigger. Putting yourself out there. What others will think? Not being good enough. Most bloggers have had to face those fears at same point. Dreams and goals tend to bring up our ugly stories after all. Being a life coach who works primarily with women looking to overcome fears, blocks, beliefs, and barriers is what I do. So of course I have an opinion on why it is our fears come up one step behind our dreams. Because they need to. They need to seen, heard, and dealt with. They need to be examined and released. You want to play bigger? Our fear is not meant to be our saboteur.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Does Expertise Hinder Your Selling Effectiveness?


If you're selling engineering, architectural, or environmental services, you're obviously selling expertise. So clients naturally favor working with sellers who have some expertise of their own, who can talk knowledgeably about the relevant technical issues and solutions. But is it possible that expertise could be a liability in sales? The evidence suggest it often is. The lowest score?

Fathom Names Chief Revenue Officer, Jeff L. Herrmann


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