Hopped on the blogging bandwagon yet? If you read my previous post , you know that there are many questions you should ask yourself before you hit that unforgiving “publish” button.  Without further ado, here’s the justification for the next batch of those questions. Are the spelling and grammar correct? As we have noted on this blog time and time again, we TMGers can be slightly grammar crazy. My coworkers have been known to forward along error-ridden news articles, blog posts, even other emails, with merciless heckling. Don’t fall victim. Read it over, and read it again. Plagiarism is bad. MORE >>

Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost. Be Be sure to follow these guidelines (and show them to your web developer) when making the switch. MORE >>

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago. MORE >>

As you may know--or may not know--we have a mascot. His name is Bernard Beaver. We take Bernard with us wherever we go. Bernard was even with us last week in New York as we attended ad:tech and appeared in Innovation Alley. Bernard is an adventurous beaver. His heart and soul is strengthened through constantly analyzing and tracking phone calls. That's what Bernard does best. He's obsessed with marketing analytics and big data from phone calls. That is his life, his calling, his mission. Or, so we thought. After the show was over, Benard hit the Big Apple with everything he had. Not so. MORE >>

Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Social selling is a very hot topic at the moment and more sales teams are looking into implementing some form of social intelligence into their sales process. Before you give your sales team the “green” light to start using social media outlets for prospecting opportunities, make sure you have reviewed your social media policy and have trained your reps on the best way to develop and nurture relationships via social media outlets. The interaction begins as most do on Twitter. MORE >>