Hubspot

APRIL 19, 2015

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard -- Dijon, honey, whole grain, yellow, spicy, brown -- but probably fewer than five types of ketchup from a small handful of brands. Of those brands, one reigns supreme: Heinz, boasting a number one or two market share position in over 50 countries.

Personalization 61

Personalization Analytics Marketing Prospects Case Study 61

TaylorMadeIn KEW

APRIL 19, 2015

I’m going to be opening my presentation at Marketing Week Live on 30 th April with this YouTube video : The first time I saw this video it literally brought tears to my eyes. It’s a potent reminder of the power of emotion, how making something very personal can create impact that makes a difference. And I think this is the kind of emotional connection we should be aspiring to in B2B marketing.

B2B Marketing 48

B2B Marketing Youtube B2B Buy 48

Brandfolder

APRIL 19, 2015

Every bestselling brand story has a few key elements: original plot, relatable characters and an emotional connection. So what’s the difference between a good brand story and a winning brand.

Storytelling 40

Storytelling Brand Identity Branding Design 40

B2B Marketing Directions

APRIL 19, 2015

A recent post by David Raab at his Customer Experience Matrix blog provoked an interesting discussion about the respective roles of marketing and sales in the demand generation process in B2B companies. David Raab is a well-respected analyst who has covered the marketing technology space for many years, and I respect his work. In his post, David suggested that the recent trend of marketing playing a larger role deeper into the sales funnel may have peaked, and that technology solutions now exist

Top of Funnel 49

Top of Funnel Allocation Lead Nurturing Demand Generation 49

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate