Convince & Convert

DECEMBER 24, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

MLT Creative

DECEMBER 24, 2015

As we move into the new year, planning your marketing strategy is integral for success. And if you want your b2b marketing to be successful, it better include content marketing. The good news is, there’s no need to reinvent the wheel: there are tons of resources out there to help you plan your 2016 content […]. The post How To Do Successful B2B Content Marketing In 2016 appeared first on MLT Creative.

B2B Marketing 49

B2B Marketing Planning Content Marketing B2B 49

Hubspot

DECEMBER 24, 2015

When you think of Santa Claus, we're willing to bet that words like "jolly," "bearded," and "rosy-cheeked" come to mind. After all, that's the image of Santa many of us -- regardless of age -- have grown to know and love, right? The mall Santa that our parents forced us to take an annual photo with (despite the trauma it caused). The Santa we watched Tim Allen transform into in the first installment of The Santa Clause trilogy.

Advertisements 47

Advertisements Advertising Paid Search Agency Ads 47

Convince & Convert

DECEMBER 24, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Image via BigStockPhoto.com. Last week while I was out walking my dog, I was listening to the Jay Today podcast, and one of the episodes that really stood out for me was Episode 80. In this episode, Jay talks about Dark Social and how social will never get the credit it deserves.

Marketing Analytics Tools 106

Marketing Analytics Tools Traffic Organization Social Media 106

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

DECEMBER 24, 2015

In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. Growth was a little slower than they anticipated. It took them a year to make their first dollar, and then another year to sign on 10 customers.

Startups 40

Startups Youtube Video Marketing Work Management 40