Hubspot

JUNE 28, 2014

'Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period. So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%. 5/200 =.025 (2.5%). Churn rate is a significant metric for SaaS companies and companies whose customers pay on a recurring basis.

Churn Rate 56

Churn Rate Acquisitions Cost Paid Search Agency 56

i-Scoop

JUNE 28, 2014

'Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing. We like to call it the Copernican view.

Content Marketing 43

Content Marketing Content Marketing Business 43

i-Scoop

JUNE 28, 2014

'Big Data essentially means all data. And there is quite some data nowadays: from customer data and social data to data regarding all possible areas of business, technology, science, customers and beyond.

Content 43

Content Process Business 43

i-Scoop

JUNE 28, 2014

'Get started with content marketing: an in-depth online content marketing guide. Content marketing is a marketing technique, covering a broad range of tactics and processes, whereby content is created, optimized and used to serve customers and business goals in all possible areas of marketing, PR, sales (enablement) and more.

Content Marketing 40

Content Marketing Content PR Marketing 40

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