Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. Half. According to the US Census, millennials are the largest generation in the history of the […]. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group.

Marketing 142

Marketing Content Marketing Generation Branding 142

Hubspot

DECEMBER 26, 2015

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Salespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has. As a result, it’s harder for salespeople to demonstrate their expertise. And if they can’t demonstrate expertise, it becomes all the more difficult to establish credibility and eventually build trust.

Activities 44

Activities Work Management Marketing Prospects Marketing Management 44

i-Scoop

DECEMBER 26, 2015

In 2015 some friends organized a first event for CDOs in Belgium. One of the keynote speakers was Filip Callewaert, information manager at the Port of Antwerp Authority. Filip is a passionate and busy bee. Also in 2015, he was a speaker at the annual AIIM Conference in the US where he presented the very […].

Conference 31

Conference Organization Business 31