Mon.Feb 11, 2013

Trending Sources

Why Budgets are Shifting to Digital Marketing

Synecore

As the world moves online, digital marketing principles are being adopted everywhere. Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. To adjust to this new reality, businesses are shifting marketing budgets accordingly.

Budget 104

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? started answering these questions a dozen times but it just seemed like a bunch of self-centered navel gazing so I quit. Who was here first? Who has stuck with me the longest? In fact.

CPA 85

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Spend your time more productively there?

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Read the whole press release announcing the acquisition.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: Where did the idea for Full Circle CRM’s product come from? It was the third time they had worked on such a request. HS: What’s the key problem you solve?

In Digital Marketing, Good Writing Matters, Too

Biznology

Photo credit: MarkGregory007. Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But That’s what I’m here to blog about. So that’s my top piece of advice for everyone in digital marketing: commit to continuous improvement of your writing skills. Many times.

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. Research smesearch.

Sales Advice From "Mrs. Bossypants"

Sales Prospecting Perspectives

It was a sad week in the Staib household for I had to bid farewell to one of my favorite shows of all time… 30 Rock. If you have gone all seven glorious seasons without watching a single episode you really do not know what you’ve been missing. The creative mastermind behind the show is of course the brilliant Tina Fey. It was my love of the show that led me to purchasing her New York Times Bestseller Bossypants. Don’t waste your energy trying to educate or change opinions; go over, under, through, and opinions will change organically. Or they won’t. Who cares? Do your thing.”.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What is the Difference Between Thought Leadership and Content Marketing?

Modern B2B Marketing

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. Here are some of the responses I got: RT @ jonmiller : Thought leadership can be in content used for content marketing, but not all content marketing has thought leadership ~ME. RT @ wittlake @ jonmiller #b2b.

B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market

B2B Lead Generation Blog

Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., in 2012, it had to start fresh – the company had no reputation to fall back on. Jenifer Lambert, Vice President of Sales and Marketing, TERRA, decided to use this opportunity to launch her sales efforts into the 21 st century. The company’s existing sales process was proving to be a dinosaur predicated heavily on “intentions, moods and temperament.”

Act-On Elected to Forbes “America’s Most Promising Companies” list

Marketing Action

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This is a list of one hundred select U.S.-based, based, privately held, high-growth companies. Forbes takes an investor’s approach to uncovering fast-growing businesses with brilliant prospects, and determines list members through in-depth scrutiny of holistic factors. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies  and Jama Software. Easy to drive, yet capable of winning the race.

Get the Best Return for Your Marketing Investment (and Make Sure Your Plan Doesn't Flop!)

Marketri

In the past few years of my career developing marketing programs and strategies for professional services firms (and working closely with them in executing their plans) I've noticed very common threads among all types of firms. Keep in mind these key best practices to allow the plan to "do its job" for your firm: Understand What Marketing is and What It Isn't. Give Feedback.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Know When Prospects Are Ready to Buy

Sales Intelligence View

If you want to generate more sales, it’s not enough to have a motivated workforce. You need to understand what triggers your customers to buy from you so that you can more effectively reach prospects when they hit those triggers and get more people to buy from you. What is a Trigger Event? trigger event is any event or incident that convinces someone to decide to take a particular action.

Marketri LLC Expands Offerings with New Marketing Department Augmentation Service

Marketri

DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions. ” About Marketri LLC. The firm offers strategic marketing consulting at the Chief Marketing Officer level and provides a.

4 Content Marketing Tips for Manufacturers

Fathom

No matter where you look, all online marketers today are talking about content marketing. It’s all the rage, but is your manufacturing company taking advantage of it in the way it should be? Here are some tips for how the … Continue reading → The post 4 Content Marketing Tips for Manufacturers appeared first on Fathom. B2B Content Creation & Strategy Manufacturing Industry content content marketing content strategy manufacturing

B2B 11

Preview of Facebook’s Graph Search and Its Value for Business

Writtent

The History of Peace on Earth I’ve heard it said that a group of academic researchers and historians compiled some startling information about peace in history. According to these scholars, over the past 3,400 years, humans have been entirely at peace for 268 of them, or just 8 percent of recorded history. Some others have [.]. Marketing Tools

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

INFOGRAPHIC: 2012 B2B Marketing Trends

Client Bridge

From Optify, here's an infographic based on their 2012 B2B Marketing Benchmark Report. View Original Article

13 Business Blog Writing Tips

Writtent

If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. You know how powerful great content can be — you just don’t feel up to the task of creating it. The good news is, almost every business blogger feels this way at one point or [.]. Blogging

Why Relationships Matter to Sales

Sales Intelligence View

When the Harvard Business Review published data that suggested  sales is not about building relationships , a lot of salespeople scratched their heads. For decades, sales was all about relationships, and we’ve all been trying to explain how to bring relationships back into the sales mix in the wake of the massive shift to impersonal automation technology. Or better yet, 4 or 5.

SEO Poison: What you get when you hire a link farmer

The New Strategist

Ever get a phone call from someone claiming to be from XYZ Digital Web Services who’s been researching your company’s website on Google and noticed that it isn’t on page 1 for important keywords? Then they’ll kindly tell you that they can help get you ranked on the first page of all major search engines like Google, Bing, and Yahoo. Sounds like a pretty sweet deal, right? Are updated regularly.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

One simple reason why B2B video marketing is dying

Beyond

Everybody seems to think these days that video is the ultimate tool for content marketers. have new for you. It's not – and this is why. It’s all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture what is happening. Everyone is talking about content marketing. Buyers are in control. Self-selecting targeting, etc etc.

The Beermat Business Case

Buyer Insights

Being able to build the business case for your solution is an important sales skill. However the traditional approach to developing the business case fails more often than it succeeds. To address this problem sellers need to start the business case conversation much earlier. They need to adopt ‘beermat’ business case principles because they can’t [.].

Online advertising: Looking beyond the obvious

Sazbean

Today’s post is about an element of online advertising, which gets very little attention. I’m referring to the longer term impact of a successful advertisement. Mercedes and the longer game I recall Seth Godin talking about the way Mercedes look at advertising. Mercedes’ head of advertising said that if he focused on showing people advertisements for Mercedes the day before they were about to buy a new car, it wouldn’t work. Instead, Mercedes focus on getting their advertisements in front of us when we are children – so that when we’re 35 and looking for a luxury car, we buy a Mercedes.

Cultivating Creativity in Your Firm

E-Quip

In a 2010 survey of over 1,500 CEOs around the globe, creativity was identified as the most important leadership trait for the next five years. That makes sense given how much the business landscape has changed in recent years. Navigating the so-called new normal requires a departure from business as usual—and demands leaders who can show the way. Innovation is much needed in our business as well.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.