Marketing Insider Group

DECEMBER 30, 2016

For the 103rd episode of The Marketing Book Podcast, I interviewed Shama Hyder, author of “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.” For a growing number of people these days, the field of marketing seems overwhelmingly complex. And with good reason – if you follow Scott Brinker’s Marketing Technology Landscape Supergraphic, […].

Brand Identity 155

Brand Identity Branding Marketing & Strategy Marketing 155

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Mr. Niwayama was kind enough to share his thoughts on where B2B marketing in Japan is headed, and why Account-Based Marketing will play an important part in its growth.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Ambal's Amusings

DECEMBER 30, 2016

It all started a few weeks ago. I gave Kumar one of my awesomely brilliant bright ideas. “Dey Kumaru, boys have had a busy and rough year. So much has happened this year and we haven’t traveled much. Why don’t we take the boys somewhere…someplace quiet… just to relax” The rest, as they say, is a … Continue reading A Wild Trip to Mexico.

Business 100

Business 100

Hubspot

DECEMBER 30, 2016

When you've had a really bad day, the last thing you want to do is spend the night figuring out how to rebuild for the next. Now, imagine if it were an entire month. Your energy is sapped. You might even feel defeated. And the last thing you feel is confident. Getting up and trying again seems like an ordeal -- one that requires a lot more effort than you feel like making.

Tips 77

Tips Burn Rate Ad Building Fulfillment 77

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

LEADership

DECEMBER 30, 2016

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by the infographic below from the CMO Council. While today’s marketers are expected to help drive growth, they aren’t getting the support they need to fill that role.

CMO 59

CMO Paid Search Agency Budget Programs Planning 59