Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. So I started Fix My Churn and supported both SaaS and eCommerce brands in their lifecycle marketing. How did you first connect with the wider email geeks community?

VALS 69

VALS Communities Copywriting eCommerce 69

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. So I started Fix My Churn and supported both SaaS and eCommerce brands in their lifecycle marketing. How did you first connect with the wider email geeks community?

VALS 55

VALS Communities Copywriting eCommerce 55

Litmus

MARCH 13, 2023

This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan. It would be enough for me to pull the thread and follow wherever my research took me. I also followed email marketing experts like Joanna Wiebe and Val Giesler. I gotta thank Val Geisler for that.

Communities 66

Communities VALS Copywriting eCommerce 66

Unbounce

OCTOBER 22, 2020

For ecommerce and DTC brands, Black Friday and Cyber Monday 2020 are poised to be bigger and more competitive than ever before. Not only have online shopping sales doubled during the pandemic, research from Google shows that 69% of holiday shoppers will be doing more shopping online this year. Mark my words. Looking for more tips?

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Litmus

JANUARY 23, 2024

Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky The Open Rates Newsletter from Val Geisler Phrasee’s newsletter And well, before I worked at Litmus, the Litmus blog was my go-to for inspiration.

Examples 85

Examples VALS Newsletter Design 85

Unbounce

JULY 30, 2019

But if you’re in ecommerce, that’s a different story. ” Taylor Holiday (yeah, that’s his real name) of Common Thread Collective says his agency does massive research and planning before running a summit for their clients in mid-August. That’s nothing compared to the ecommerce world though. Let’s face it.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111