KoMarketing Associates
JANUARY 30, 2018
Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads.
NuSpark Consulting
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. Doubleclick. Online Display.
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Convince & Convert
NOVEMBER 5, 2014
Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). It’s already happening with Facebook, as the skyrocketing ad revenues at Facebook are coming not just from big advertisers, but from SMBs that are willing to pay for the organic reach that Facebook shrewdly took away.
Convince & Convert
NOVEMBER 5, 2014
Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). It’s already happening with Facebook, as the skyrocketing ad revenues at Facebook are coming not just from big advertisers, but from SMBs that are willing to pay for the organic reach that Facebook shrewdly took away.
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.
Oktopost
APRIL 22, 2019
It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.
NuSpark Consulting
APRIL 13, 2012
If you were in marketing, you had media kits and circulations statements. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Paid Search.
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