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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

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Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Marketing Technology Podcasts'

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Google AdWords Average CTR and Best Practices

WebMarketCentral

As noted, DoubleClick provides fairly reliable data across those media. Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. Circle back and use search marketing data to improve your natural SEO by optimizing for the most valuable terms (combination of impressions and conversions).

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