WebMarketCentral

AUGUST 14, 2007

The Advertising Is Good For You blog tracks these statistics from DoubleClick. Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S.

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Banner Ads Click Rate CTR Banners 20

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

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Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. Circle back and use search marketing data to improve your natural SEO by optimizing for the most valuable terms (combination of impressions and conversions).

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CTR Adwords Practices Doubleclick 20