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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Facebook keeps leading the social scene (yes, this includes B2B companies); in order to receive updated information about changes in the platform or updates, we recommend checking out Jon Loomer and Susan Wenograd ’s blogs.

Resources 179
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Interested in more?] In that case, walk away.

Outreach 113
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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Lead Generation : Target users who have engaged with your lead ads. You can create a lead generation audience from form views — i.e. when a user views a form — or form submissions. Related Content: * How to Target Effectively on LinkedIn * The Ultimate Guide to Developing Buyer Personas (with Templates!).

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5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

He can be reached via Twitter and LinkedIn. . Increase conversions – DoubleClick determined that publishers whose sites loaded in 5 seconds or less earned twice as much revenue as sites that took up to 19 seconds to load. . An endless amount of options can lead to indecision and fewer conversions.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

Better quality data, informs marketing decisions and leads to better marketing results. Blockchain may be able to give users greater control over their own personal information, and also make it possible for companies to be more transparent in their operations, hopefully leading to greater trust between brands and stakeholders.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

In case your ad network goes down, it could lead to major interruptions to business – so make sure to embed your service availability requires as part of the SLAs. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 We would love to hear from you!

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. goes to Facebook.