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LeadSloth

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. When talking about Social Media, most people immediately think of Twitter or Facebook.

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How Are CRM and Marketing Automation Different?

LeadSloth

In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Document library. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. Opportunity creation. Forecasting. Call logging.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

You can follow coworkers, prospects, deals, documents but also 3rd party applications. Social Media monitoring? Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. My guess: sales people will love being in charge of the alerts they receive.

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. These are the trends that are mentioned most often: Improved ROI & Reporting.