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What We’ve Learned About Creating a Successful Digital Marketing Campaign

Adobe Experience Cloud Blog

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

Campaigns 134
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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Best suited (like Marketo) for large enterprises. ” — 201 Digital.

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Launching a Partner Program: Why, What, and How

Adobe Experience Cloud Blog

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. Structuring Your Program.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Here’s a sample top-line report of calls generated by PPC campaigns on Google Ads and Microsoft Advertising. Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well. Drilldowns allow us to see new and repeat calls by campaign, keyword, and more. The offer and CTA that the prospect responded to.

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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

One of the most important things you will do before you start your website project is to create your strategy document, which can be in the form of a project brief. This document becomes the roadmap for your team. Some key elements of the strategy document are: Strategy. Make sure you look at samples of their work.

Planning 133
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4 Big Mistakes You Might Be Making with Your Marketing Personas

Adobe Experience Cloud Blog

Or maybe you’ve lived in the persona’s shoes yourself (this is a big one–it’s something I struggle with here at Marketo). Lived experiences are valuable, but me, myself and I is a limited and biased sample. I share these tips and a few other persona perspectives in a recent Marketo Live interview with the delightful Ellen Gomes.

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

Across a sample of Engagio customers, the median number of accounts per account owner is 50. Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. ITSMA calls this Programmatic ABM. I’ll give you a recent example.