KoMarketing Associates

OCTOBER 25, 2016

They are now interested in researching more about their options. The searcher has found the company they are considering and is now in the final stages of researching before converting. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner. Search Query: Desire. Search Query: Action.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Biznology

JUNE 8, 2018

They did the keyword research. In the book I said you should be the Wikipedia of your most important topics. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. But a lot of marketers I talk to are skeptical about how to do it.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

seo.co

MARCH 25, 2022

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Sometimes, you’ll make reference to a statistic or piece of original research that’s explained somewhere else on your site. Further reading. Primary keywords.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Single Grain

NOVEMBER 27, 2019

In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query. Google detects “Selena Gomez” as the entity and returns a direct answer to the searcher from Wikipedia: 4) Entity Sentiment Analysis. 5) Text Classification.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Hubspot

OCTOBER 15, 2018

So, I’ve done my keyword research. Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Directive Agency

MAY 9, 2017

Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute. Keyword research. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Technologies.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Parse.ly

SEPTEMBER 24, 2018

is the only company that has complete visibility across all of the largest platforms, as well as the long tail of smaller sites and apps. The next level of understanding is what we call a Topic, or what some NLP researchers may recognize more comfortably as an “Entity.” Kusner, Yu Sun, Nicholas I.

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70