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5 Practical Tips to Manage Your Next Marketing Campaign

SnapApp

According to eMarketer , senior marketers cite a lack of time and resources as one of the biggest challenges of multichannel marketing campaigns. Many marketing teams use a complicated mashup of spreadsheets, word documents, and individual calendars to track campaigns. That doesn’t sound very sustainable, does it?

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. Connect with HubSpot :

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10 Free Tools Every Business Blogger Should Bookmark

Hubspot

Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. Think of the data point you need, and an industry website that publishes that type of data -- we love data from eMarketer, for example.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 26% of adults are almost always online. That percentage is part of the 77% of US adults who are online daily. Pew Research Center ).

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56 Reasons Why Content Marketing Works

Marketing Insider Group

80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. Emarketer ). Emarketer ). Mobile banner ads have an average click-through rate of 0.35%. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. Marketing Profs ).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Thirty percent have a documented strategy; 42 a non-documented strategy - LinkedIn Technology Marketing Community. . . If you can get that strategy documented, even better. Use documented business processes to ensure consistency and scalability. . . #21. Or, at least put it to the test :). . . #10.

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100+ B2B Marketing Statistics You Cannot Miss!

Valasys

Content marketing strategies are documented by only 37% of companies (Content Marketing Institute). 3X more traffic was experienced by B2B companies that blogged 11+ times per month (HubSpot). Content marketing strategies are documented by only 32% of B2B marketers. Content Marketing. Demand Gen Report, 2016) (Source: [link] ).