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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : Traditional marketing channels like TV adverts, direct mail and telemarketing all requires a lot of money to get started. Unlike hiring a team of telemarketers, the content engine, once in motion, will bring in leads on autopilot. . . #15. If you can get that strategy documented, even better.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)