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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Opportunity Management. Architecture.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. download and document management.

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The Ultimate Growth Marketing Software Stack

Lead Liaison

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Product Management: Atlassian Jira. Customer Documentation: Atlassian Confluence. It helps them establish an outreach plan, that’s ideal for business development reps or seasoned account managers.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Product Management: Atlassian Jira. Customer Documentation: Atlassian Confluence. It helps them establish an outreach plan, that’s ideal for business development reps or seasoned account managers.

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OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. OfficeAutoPilot takes a straightforward approach to multi-step campaigns.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. They can also import lists and execute email campaigns.

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