Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

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Convince & Convert

APRIL 28, 2010

It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). At the same time, word of mouth marketing IS important, and effective. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

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Convince & Convert

APRIL 1, 2010

Third, if you’re producing content, atomize it and distribute it as widely as possible. Social media takes too much time and effort to not use every bit of leverage at your disposal, and creating content and uploading it in just one place is a tragic lack of synergy. The YouTube channel is barely mentioned on Facebook.

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Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

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Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

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Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. Instead, they revolve around removing friction and uncertainty for potential or current customers.

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SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month.

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Convince & Convert

JUNE 3, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website Why D.I.S.

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Convince & Convert

SEPTEMBER 21, 2010

[link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships.

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Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. classifieds, billboards, radio, tv, etc.)

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Convince & Convert

SEPTEMBER 23, 2010

" via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive." RT @SadieMHarris – Nobody Said Social Media Was Easy [link] [link] dominiq Thanks for this post. link] MyCrowd.ca

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Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. And Twitter is adequate as a distribution vehicle, but it's best and highest use may be CRM and interaction with advocates.

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