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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Live Events & Trade Shows. Mobile Marketing. There are significant SEO implications for B2B marketers adopting mobile websites and web applications for their organizations. Related Posts.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. But, we noticed CMOs were struggling to plan against the stages of the customer journey, as important as they know it is.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. But, we noticed CMOs were struggling to plan against the stages of the customer journey, as important as they know it is.

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effective marketer principle 5: take responsibility for communicating

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

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How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%

LeanData

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

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effective marketer principle 7: run productive meetings

The Effective Marketer

Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. The meeting itself can be run also more focused on the specific artwork/design at hand, discussing that element in detail and how it relates to the overall message. United States License.

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