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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

SME 190
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The Strategic Value of Structured Data Implementation on SME Websites

Moz

In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. Valid with Warning: If your content is showing as ‘Valid a Warning’, then you are likely displaying schema markup with a Missing field. When the changes are complete, use the Validate Fix button, to request reassessment.

SME 62
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How Does EveryoneSocial Lead to Success at Your Company?

EveryoneSocial

This isn’t ideal because we encourage users to not only share at least 50% of their content from 3rd party sources (to establish objectivity and SME-status) and to also read/learn about intel such as competitive and client news, productivity improvements, etc. I mean, it makes sense, right?!