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Brandpoint
JULY 14, 2023
Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.
Inbox Insight
MAY 24, 2022
Affiliate – an advertising model where businesses reward third-party publishers (affiliates) for traffic or leads to their products or services as a result of the affiliate’s own marketing efforts. Bidding – in paid search, marketers bid the maximum amount of money they are willing to pay for each click on their ads.
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Navigate the Channel
JANUARY 2, 2023
According to the world’s largest database management company, Oracle, “ Cross-channel marketing comes down to engaging with your customers or prospects across every digital channel and any device. Select touchpoints. Use the data you gain from your touchpoints to develop insights into your target audience. Gather insights.
Adobe Experience Cloud Blog
MAY 29, 2019
Over 90% of Google traffic happens on the first page of results, but getting your content to the top can often be an uphill battle. Alternatively, paid social content can be a great way to amplify your organic posts and engage your followers. Otherwise, there’s not much point in promoting it. Advertising—A reinvented classic.
sagefrog
NOVEMBER 14, 2023
In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.
Sprout Social
JANUARY 2, 2019
The beauty of social media is that businesses have a place where they can directly engage with customers without having to wait around. These touchpoints are valuable for marketers for both figuring out what their audience wants and providing stellar customer service. Drive website traffic. Web traffic metrics.
Adobe Experience Cloud Blog
MAY 29, 2019
Over 90% of Google traffic happens on the first page of results, but getting your content to the top can often be an uphill battle. Alternatively, paid social content can be a great way to amplify your organic posts and engage your followers. Otherwise, there’s not much point in promoting it. Advertising—A reinvented classic.
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