Anything Goes Marketing

MARCH 24, 2007

In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. back to the microsite.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JUNE 29, 2009

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Is it worth it to make these personalized adjustments?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

FEBRUARY 12, 2007

The first site is a microsite called Experience Old Spice (a nice play on words). It's not like a normal site that just displays information. How are they doing it? The Old Spice Experience Old Spice has created a few sites to take note of. What do you see when you first get there?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100