NuSpark Consulting

JANUARY 12, 2012

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. Let’s do some math: Let’s say your average landing page visitor to email/lead capture conversion rate is 15%. How to implement A/B tests and what factors to consider.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

B2B Marketing Exchange

NOVEMBER 15, 2023

Influencer Campaign Questex + Park & Battery To revitalize the International Beauty Show (IBS) New York, Questex collaborated with Park & Battery on an omnichannel strategy, leveraging targeted influencer campaigns on Instagram and TikTok, as well as digital display, streaming audio and podcast advertising on Spotify.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Customer Experience Matrix

MARCH 25, 2012

The entire sequence is built in Kwanzoo and deployed as a code snippet which displays the survey and calls the subsequence pages from Kwanzoo when appropriate. It quickly rises to $2,499 to embed units in emails, post data other than basic lead capture, support mobile formats, and use IP-address information for targeting.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! How is Facebook going to replace my website for portfolio display? It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! How is Facebook going to replace my website for portfolio display? It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

MARCH 10, 2016

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28