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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. More information can be found on their website at www.vizu.com. Related posts.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. X Marks the Spot! Share it on StumbleUpon. Share this on Technorati. Tweet This!

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. I have a very strong technical background, and can provide sample code for canonical tags or ahrefs or schema markup, but I’m certainly not a coder.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. I’m not afraid of the human body, but if I had to do another image alt tag for that website again, I was going to cry.