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Now Available: Guide to Blending Search and Display

KEO Marketing

The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone. iProspect ).

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Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

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Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum and is supported by its specialist or multi-market brands. The company has been helping Fortune 1000 companies and non-profit organizations maximize the value of their customer portfolios.

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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. More information can be found on their website at www.vizu.com. Related posts.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. X Marks the Spot!

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. This was a really interesting way to combine my creative side with a productive and comprehensive marketing strategy.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. When they had some of their staff leave, I got to work on some SEO and SEM projects that I really took to.