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What the New HubSpot CMS Hub Means for Marketers

SmartBug Media

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

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ACH API: What it is + How to Use it [+ Who Should Not]

Hubspot

ACH is the Automated Clearing House ; a computer network that allows banks to transfer money directly between accounts. It’s a bit of code that lets software programs communicate with each other. So an ACH API is a bit of code that connects your software to the ACH network. Bank accounts change. Software gets upgraded.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software. Content management software (CMS). Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. to accelerate the process.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. This parameter displays which keywords generate results if you bid on different keywords in your sponsored ads. and Terminus.

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How Dynamic Content Makes Your Marketing More Personal

Hubspot

When you utilize data-driven content, you can influence a lead's buyer journey. After closing the website, I opened Facebook, and all of my ads were from that company I'd just visited. Dynamic content thrills the viewer, but both can provide an engaging content to the reader if managed using the right software.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Arguably THE most critical technology for the modern marketer is a Content Management System (CMS) for their firm’s website.