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Who is teaching the CMO how to sell?

ViewPoint

Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. We are beginning to see more and more of this, but it is the exception, not the rule. But all is not lost.

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Blockchain marketing: how the technology behind Bitcoin could change marketing

chiefmartech

Then, it was “social media.” Customers will use social media platforms like Steem where attention and participation are rewarded and earned. Business and legal rules could be “hard-coded” into an asset itself. Doing this now is like taking out an insurance policy against disruption or disintermediation.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?

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What Is Web 3.0? The Future of the Internet

Single Grain

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 Dive Deeper: 7 Ways to Leverage AI in Social Media Marketing.

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Toward a New Knowledge Society

Buzz Marketing for Technology

with things like this (this is the basis for recommender systems) (like Amazon) Bezos Slide 31: No principles or rules describing â??qualityâ?? Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦

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