The ROI Guy
JULY 11, 2017
I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.
The ROI Guy
NOVEMBER 4, 2010
When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Content is King?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f.
The ROI Guy
MAY 19, 2015
Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. In a survey of almost 300 firms, 65% of content spending was wasted.
Metadata
FEBRUARY 22, 2021
We do spend and travel management. We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. I think our one big compelling point, we’ve been working [Forrester] for years. The internet is about disintermediation.
Expert insights. Personalized for you.
66 
Let's personalize your content