Biznology

FEBRUARY 9, 2016

If you’re an experienced B2B direct marketer, this is probably not for you. If not done, the customer list should be sent out to a data vendor for profiling. B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Zoominfo

OCTOBER 15, 2020

After evaluating several alternatives and testing countless data samples, we met Clickagy and its visionary founder Harry Maugans. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts. The value of intent data comes from (1) the size of the net cast across the web (i.e.,

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Sample use case. Sample use case. Sample use case. Sample use case.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Work Management Marketing Management 68

The ROI Guy

NOVEMBER 8, 2006

ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. These calculators have proven valuable as landing pages for direct marketing campaigns and for educating and capturing leads.

ROI 40

ROI Vendors Sample Sales Qualified Leads 40

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84