Biznology

FEBRUARY 9, 2016

If you’re an experienced B2B direct marketer, this is probably not for you. The start of the process is targeting who is likely to want your product or service. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. 1-10, 11-25, etc.)

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Zoominfo

AUGUST 16, 2022

Sourcing a continuous stream of reliable business data isn’t a straightforward process. Additionally, the business environment is changing rapidly, which requires a continuous approach to processing and collecting company data. Learn the difference between accuracy and coverage, and the evaluation process that gets you BOTH.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Marketing technology can do a lot of things well. Hint: Maybe Not)”.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Find out if they can create lists by both keyword and SIC code, and if they can identify contacts who have purchased products or services that are similar to yours.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40