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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. What more needs to be said?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place? Some of it is branding, such as blogging and YouTube.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. That's what I mean when I say uni-directional social media. But, it's not all conversational.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Target keywords related to your products and services.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others. The plan then outlines the strategies they’ll use to achieve those goals, such as increasing email marketing efforts and upping the game in online paid advertising.