Optinmonster
SEPTEMBER 8, 2022
In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email.
Crimson Marketing
DECEMBER 12, 2014
Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no.
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Webbiquity
FEBRUARY 16, 2016
“Lack of understanding” was cited as the top challenge in using programmatic for 47% of B2B marketers. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). 71% said Twitter, while 54% each mentioned Facebook and YouTube.
Brandpoint
APRIL 8, 2019
In a report published by McKinsey, we learn that email is 40 times more effective at acquiring customers than through Facebook and Twitter combined. Let this give you some motivation: According to the Direct Marketing Association, marketers have seen a 760 percent increase in revenue from segmented email campaigns.
The Lead Agency
APRIL 17, 2018
Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. Overview of B2B Email Marketing. Optimising Open Rates.
SendX
MAY 17, 2021
I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel? Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 Your open rate. Your click-through rate.
Content Standard
AUGUST 26, 2016
If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”
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