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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. But many are going for cold, hard, qualified leads.

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The “Surprise” Solution to Getting More B2B Leads in a Digital World

The Mx Group

With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. An older-school technology — telemarketing.

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3 Ways to Tackle Your Year-End Revenue Goals in Q4

The Mx Group

Fourth quarter is around the corner, and if you’re like most marketers, you’re feeling a little apprehensive. You’ve got one eye on the annual revenue goals you set in January … and the other on a pile of unconverted leads. Nurture Stalled Leads with B2B Telemarketing. Optimize Your Marketing Automation Platform.

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Your Questions About ABM — Answered!

The Mx Group

B2B Marketing Strategy. Account-Based Marketing. Demand Gen and Lead Management. B2B Telemarketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. In this case, automation and scale matter a lot less.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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3 Tips to Stop Leads from Falling Through the Cracks

Adobe Experience Cloud Blog

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.