WebMarketCentral

MARCH 24, 2009

The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

thePoint

MAY 25, 2018

The B2B marketing partner will likely suggest a more balanced approach and be bullish on direct marketing via digital media, white paper programs, webinars, and other custom content promotions that present your content to the market to educate and engage. in the cadence to the market. Experience with email.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

DECEMBER 7, 2011

Bob Bly is one of America’s leading direct marketers and informational product gurus. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures). Lead automation software company Eloqua epitomizes The Full Monty.

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Monitoring your lead creating tactics will help you unravel which tools are bringing the best ROI. Your most valuable lead generation tool is your database.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

ViewPoint

FEBRUARY 27, 2014

In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. Marketing automation doesn’t identify your best target audiences. Or, “Once this automation system is installed, it will take our marketing to the next level.” But it’s only a tool. This worries me.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. Now, the former type of tool has traditionally (and it's a brief tradition!)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Use a tool like GIF Brewery to create your own GIFs.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Use a tool like GIF Brewery to create your own GIFs.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40